For Judy Koloko, hair signifies self-expression, and over the years, she has rocked wigs, weaves and relaxers in all colours and styles. Yet it wasn’t until she noticed her thinning hairline and traction alopecia that Koloko saw the focus was on her haircare instead of scalpcare – a concern, through endless conversations, that Koloko noted many others had also experienced. Turning to the salons and products on the market, Koloko recognised there wasn’t only a lack of salon spaces dedicated to nurturing natural and textured crowns in its entirety but an at-home wash day routine, too. She founded The Steam Bar to change the narrative for all with natural and textured hair. This luxurious brand places scalpcare above all else, focusing on scalp skinification and steaming. The Steam Bar is an elevated salon and at-home environment for every crown to thrive.